Different Types of Corporate Events | Learn 7 types of corporate events.

Many a times, people working in corporate organizations comes up with situation, when their boss asks them to organize some events for their company. 

That time it is very important to know the types of corporate events. 

Better understanding of types of corporate events can raise your standard among your colleagues during presentations and approval of your event ideas..

This article will guide you about different types of corporate events and types of event management it requires.

Past one decade, service industry is growing tremendously and so the corporate world is growing faster with revolutionary changes. 

Today most of the people are working in corporate offices and organization at various job positions. It can start from first line managers to the top level management. Demand for white collar job is at peak across the globe.

Thus it becomes essential for corporate people to understand various corporate events. But most of the corporate events sound similar, even if having their different purposes. 

People are confused with the purpose and types of corporate events. Don’t you agree?

Let’s find out major types of corporate events that can make your corporate life better and more meaningful. 

Before going into the world of corporate event types, lets also examine what is corporate events

There are majorly 7 types of corporate events such as

1.     Conferences

Conference plays major role when you plan to have some corporate meetings with business partners, potential clients or anyone related to your business.

This will help any business entity to learn from other business of same sector or industry. 

This will result into the collaborations, discussing business future opportunities or to expand networking. 

Conference just not ends with a small talks and shared drinks. It may create an opportunities for professionals to learn on some specific theme or topics as a keynote by speakers.

Usually conferences features some keynote speakers to discuss or share information about specific topics to the audience.

Conferences are arranged with some core sessions to be delivered with small delightful breaks in between.

It is an event where professionals across the world, joins at a single place to connect, learn and inspire from one another. 

This type of events are held at some banquets or hotels.

Here, conferences involves a healthy formal conversations between the professionals rather than a typical one person speaker.

Conferences are for Business to Business model (B2B)

Time duration:

Generally conferences are held for 6-8 hours to some 2-3 days.

Key considerations:

Accommodation, food and beverage, transportation, venue, coordination with guests and speakers, audio-visual arrangements etc.

2.     Seminars

Seminar works similar as to the conferences but the main difference here is, seminar is a formal conversation where only one or few selected speaker on dais takes honor to talk about some informative notes.

The purpose of seminar is to provide opportunities to the professionals to connect with each other across the globe and share valuable keynotes.

Seminar offers a less choices to their attendees in a manner that it is focused on a singular topic with a same or few keynote speakers.

Information exchange is typically more one-directional, and seminars are typically for short time period.

Seminars are for Business to Business model (B2B)

Time period:

Mostly seminars are arranged for a single day or half day meetings.

Key considerations

Food and beverage, venue, coordination with guests and speakers, audio-visual arrangements etc.

3.     Exhibitions

Exhibition plays a vital role among other commercial events to display company’s product among the audiences. 

Here the audiences or attendees are the people who have registered themselves for that visit or specific audiences or may be walk in visits.

Exhibition is a social but somewhat a part of corporate events.

If the companies have targeted audiences for their own products promotion than it is a corporate events like a group of jewelers promotes a jewellery exhibitions where their past customers, potential customers or business partners can attend.

Also displaying various future technologies in jewellery manufacturing can be shown.

On other hand if any organizer arranges an exhibition such as wedding exhibitions where all of the brands, individuals or groups come together with their different stalls and promotes their products to the audiences at large.

Here they can display their wedding related products like couple dresses, photography, jewellery, decorations and wedding catering etc. falls into social exhibitions.

Also, it is important to learn the purpose of organizing an exhibition. Exhibition is similar to a trade fair where the concept of displaying products and services remains same.

The purposes can be selling, promoting, trading, offer discounted products, stock clearance, entertainment etc.

Exhibitions are for Business to Business model (B2B) or Business to Customers model (B2C).

Time period:

Exhibitions is an event from 1 to 4 days.

Key considerations:

Venue, registration desk, stalls, marketing and promotions, parking, permissions etc.

(Also read: What is wedding event and what are the roles of wedding planners)

4.     Trade fair and expo

Trade fairs are similar to the exhibitions. They are the large scale events where various vendors and exhibitors comes together under one umbrella to promote products.

Trade fare is an exhibition organized so that companies in a specific industry can

- showcase and demonstrate their latest products and services, 

- meet with industry partners and customers, 

- study activities of rivals, 

- and examine recent market trends and opportunities.

Trade fairs can be audience specific or open for public. It depends on the purpose of trade fair. 

Many trade fairs are consistently organized by some groups every year to demonstrate products and services to the public.

Trade fairs or expo are for Business to Business (B2B) or Business to Customers (B2C).

Time period:

Trade fair continues from 1 to 5 days.

Key considerations:

Venue. Stalls, marketing and promotions, registration desk, parking, permissions etc.

5.     Award shows or incentives programs

Usually company organizes award shows or incentives programs to honor and encourage their employees by giving them some monetary and non monetary benefits in front of other employees and their families.

Award shows are one of the best events among other corporate events to boost their employee’s productivity and gain profits in other ways.

Award shows or incentive programs are for Business to Employees (B2E) model.

Time period:

Generally, the time period of award shows lasts for maximum 4 to 5 hours.

Key considerations:

Venue, audio-visual arrangements, anchor, trophies, food and beverages, guest lists etc.

6.     Product launch / re-launch / promotional activities

Product launch is an event that can range from internal meetings to inform all employees about any upcoming products to full-blown launch parties that create a buzz surrounding a product's release among customers and the media. 

This depends on the marketing department or top management to decide how they want their product to be launched.

Media coverage is one of the key aims of hosting a launch event

They can even have the product re-launch like Santoor soap did in 2016 in India. Launching event can make or break the purpose of company.

A proper launching with some strategies and well planned scripts can make the better launching among their audiences whereas a defect in planning or execution in launching event can totally ruin the purpose of company’s product.

Product launch is mostly for Business to Costumers (B2C).

Time period:

Time period for product launch is about 4 to 5 hours event.

Key considerations:

Venue, audio-visual setups, anchors, scripted show, food and beverage, give-aways to guests, product demonstration and entertainment factors etc.

7.     Employee welfare programs or team building event

Employees are the backbone of companies. Their work decides if company is going to make profits or loss. 

Thus many companies arrange employee’s welfare programs or team building events in order to motivate and educate the employees.

Both this event focuses on to motivate, improving communication skills, team building skills and other such skills which can increase company’s productivity and revenue in future.

These types of events should be fun, and should boost employee confidence and build on the company’s strengths.

Corporate team-building events can be anything from solving mental puzzles at an establishment like HintHunt, to completing complex outdoor obstacle courses as a team, or working together to solve riddles on a scavenger hunt.

There are a number of operations and activities that specialize in corporate team-building

The kind of activity you choose for your team building exercise or for your employee's training and development, will depend on the skills you are especially trying to foster among employees

Also their age, physical fitness levels and general common interests of your specific group matters. 

It usually takes place during office hours in lieu of work as employees tend to resent using their weekends to work on team building, which would not be a good start to morale boosting!

Team building or employee welfare events are Business to Employee model (B2E)

Time period:

Team-building events are typically half-day to full day events.

Key considerations:

Scripted activities, trainer, venue, food and beverages, transport facilities (if outside of office premises), prizes, management team etc.


The above were some of major types of corporate events. The better understanding of all this corporate stuffs can make your corporate life more fruitful. All 7 different types of corporate events are useful for the companies to achieve their short or long term objectives.


Some FAQ’s

Q - What are the types of events?

There are majorly 4 types of events.

1 – Private events

2 – Corporate events

3 – Fundraising events

4 – Educational events

(Also read:  The classifications and types of events in detail)

Q - What does corporate event mean?

Simply, corporate events are a type or any form of events, entertainment, hospitality or any social activities organized or funded by business entity.

Basically corporate events includes social activities for some specific reasons like

      -  Employee wellness

      -   Product or service promotion

      -   Social awareness

      -   Promoting education

      -   Business meetings

      -   Motivate workforce

      -   Reward / awards

      -   Mark key milestone

      -   Encourage collaborations

      -   Society welfare and many more…

(Also read: what is corporate event in detail)


Q - What skills are needed for event management?

Some of the quality skills required are as follow:

  1. Flexibility
  2. Negotiation
  3. Time management
  4. Communication skills
  5. Critical thinking
  6. Customer relationship
  7. Teamwork
  8. Creative mind
  9. Ability to work under pressure and meet deadlines
  10. Good networking skills 

(Also read: Top 10 skills of event managers in detail)

I hope the above article was helpful to you to learn some important concepts of different types of corporate events. Try to inculcate this learning into your corporate life.

If you wish to add some thoughts into this article, then feel free to drop your content into the comment box :)

Happy learnings…!!!

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