This article will guide you about different types of corporate events and types of event management it requires.
Past one decade, service industry is growing tremendously and so the corporate world is growing faster with revolutionary changes.
Today most of the people are working in corporate offices and organization at various job positions. It can start from first line managers to the top level management. Demand for white collar job is at peak across the globe.
Thus it becomes essential for corporate people to understand various corporate events. But most of the corporate events sound similar, even if having their different purposes.
People are confused with the
purpose and types of corporate events. Don’t you agree?
Let’s find out major types of corporate events that can make your corporate life better and more meaningful.
Before going into the world of corporate event types, lets also examine what is corporate events.
There are majorly 7 types of corporate events such as
1.
Conferences
Conference plays major role when you plan to have
some corporate meetings with business partners, potential clients or anyone
related to your business.
This will help any business entity to learn from other business of same sector or industry.
This will result into the
collaborations, discussing business future opportunities or to expand
networking.
Conference just not ends with a small talks and
shared drinks. It may create an opportunities for professionals to learn on
some specific theme or topics as a keynote by speakers.
Usually conferences features some keynote speakers
to discuss or share information about specific topics to the audience.
Conferences are arranged with some core sessions to
be delivered with small delightful breaks in between.
It is an event where professionals across the world, joins at a single place to connect, learn and inspire from one another.
This
type of events are held at some banquets or hotels.
Here, conferences involves a healthy formal conversations
between the professionals rather than a typical one person speaker.
Conferences are for Business to Business model
(B2B)
Time
duration:
Generally conferences are held for 6-8 hours to some
2-3 days.
Key
considerations:
Accommodation, food and beverage, transportation, venue, coordination with guests and speakers, audio-visual arrangements etc.
2.
Seminars
Seminar works similar as to the conferences but the
main difference here is, seminar is a formal conversation where only one or few
selected speaker on dais takes honor to talk about some informative notes.
The purpose of seminar is to provide opportunities
to the professionals to connect with each other across the globe and share
valuable keynotes.
Seminar offers a less choices to their attendees in
a manner that it is focused on a singular topic with a same or few keynote
speakers.
Information exchange is typically more
one-directional, and seminars are typically for short time period.
Seminars are for Business to Business model (B2B)
Time
period:
Mostly seminars are arranged for a single day or
half day meetings.
Key
considerations
Food and beverage, venue, coordination with guests and speakers, audio-visual arrangements etc.
3.
Exhibitions
Exhibition plays a vital role among other commercial events to display company’s product among the audiences.
Here the audiences or
attendees are the people who have registered themselves for that visit or
specific audiences or may be walk in visits.
Exhibition is a social but somewhat a part of
corporate events.
If the companies have targeted audiences for their
own products promotion than it is a corporate events like a group of jewelers
promotes a jewellery exhibitions where their past customers, potential
customers or business partners can attend.
Also displaying various future technologies in
jewellery manufacturing can be shown.
On other hand if any organizer arranges an
exhibition such as wedding exhibitions where all of the brands, individuals or
groups come together with their different stalls and promotes their products to
the audiences at large.
Here they can display their wedding related products
like couple dresses, photography, jewellery, decorations and wedding catering
etc. falls into social exhibitions.
Also, it is important to learn the purpose of
organizing an exhibition. Exhibition is similar to a trade fair where the
concept of displaying products and services remains same.
The purposes can be selling, promoting, trading,
offer discounted products, stock clearance, entertainment etc.
Exhibitions are for Business to Business model (B2B)
or Business to Customers model (B2C).
Time
period:
Exhibitions is an event from 1 to 4 days.
Key
considerations:
Venue, registration desk, stalls, marketing and
promotions, parking, permissions etc.
(Also read: What is wedding event and what are the roles of wedding planners)
4.
Trade
fair and expo
Trade fairs are similar to the exhibitions. They are
the large scale events where various vendors and exhibitors comes together
under one umbrella to promote products.
Trade fare is an exhibition organized so that companies in a specific industry can
- showcase and demonstrate their latest products and services,
- meet with industry partners and customers,
- study activities of rivals,
- and examine recent market trends and opportunities.
Trade fairs can be audience specific or open for public. It depends on the purpose of trade fair.
Many trade fairs are
consistently organized by some groups every year to demonstrate products and
services to the public.
Trade fairs or expo are for Business to Business
(B2B) or Business to Customers (B2C).
Time
period:
Trade fair continues from 1 to 5 days.
Key
considerations:
Venue. Stalls, marketing and promotions, registration desk, parking, permissions etc.
5.
Award
shows or incentives programs
Usually company organizes award shows or incentives
programs to honor and encourage their employees by giving them some monetary
and non monetary benefits in front of other employees and their families.
Award shows are one of the best events among other
corporate events to boost their employee’s productivity and gain profits in
other ways.
Award shows or incentive programs are for Business
to Employees (B2E) model.
Time
period:
Generally, the time period of award shows lasts for
maximum 4 to 5 hours.
Key
considerations:
Venue, audio-visual arrangements, anchor, trophies, food and beverages, guest lists etc.
6.
Product
launch / re-launch / promotional activities
Product launch is an
event that can range from internal meetings to inform all employees about any
upcoming products to full-blown launch parties that create a buzz
surrounding a product's release among customers and the media.
This depends on the
marketing department or top management to decide how they want their product to
be launched.
Media coverage is one
of the key aims of hosting a launch event
They can even have
the product re-launch like Santoor soap did in 2016 in India. Launching event
can make or break the purpose of company.
A proper launching
with some strategies and well planned scripts can make the better launching
among their audiences whereas a defect in planning or execution in launching
event can totally ruin the purpose of company’s product.
Product launch is
mostly for Business to Costumers (B2C).
Time period:
Time period for
product launch is about 4 to 5 hours event.
Key considerations:
Venue, audio-visual setups, anchors, scripted show, food and beverage, give-aways to guests, product demonstration and entertainment factors etc.
7.
Employee
welfare programs or team building event
Employees are the backbone of companies. Their work decides if company is going to make profits or loss.
Thus many companies arrange
employee’s welfare programs or team building events in order to motivate and
educate the employees.
Both this event focuses on to motivate, improving
communication skills, team building skills and other such skills which can
increase company’s productivity and revenue in future.
These types of events should be fun, and should
boost employee confidence and build on the company’s strengths.
Corporate team-building events can be anything from
solving mental puzzles at an establishment like HintHunt, to completing complex outdoor obstacle courses as a
team, or working together to solve riddles on a scavenger hunt.
There are a number of operations and activities that specialize in corporate team-building
The kind of activity you choose for your team building exercise or for your employee's training and development, will depend on the skills you are especially trying to foster among employees
Also their age, physical fitness levels and general
common interests of your specific group matters.
It usually takes place during office hours in lieu
of work as employees tend to resent using their weekends to work on team
building, which would not be a good start to morale boosting!
Team building or employee welfare events are Business to Employee model (B2E)
Time
period:
Team-building events are typically half-day to full
day events.
Key
considerations:
Scripted activities, trainer, venue, food and
beverages, transport facilities (if outside of office premises), prizes, management
team etc.
The above were some of major types of corporate events. The better understanding of all this corporate stuffs can make your corporate life more fruitful. All 7 different types of corporate events are useful for the companies to achieve their short or long term objectives.
Some FAQ’s
Q
- What are the types of events?
There are majorly 4 types of events.
1 – Private events
2 – Corporate events
3 – Fundraising events
4 – Educational events
(Also read:
The classifications and types of events in detail)
Q
- What does corporate event mean?
Simply, corporate events are a type or any form of
events, entertainment, hospitality or any social activities organized or funded
by business entity.
Basically corporate events includes social activities
for some specific reasons like
- Employee wellness
- Product or service promotion
- Social awareness
- Promoting education
- Business meetings
- Motivate workforce
- Reward / awards
- Mark key milestone
- Encourage collaborations
- Society welfare and many more…
(Also read: what is corporate event in detail)
Q - What skills are needed for event
management?
Some of the quality skills required are as follow:
- Flexibility
- Negotiation
- Time management
- Communication skills
- Critical thinking
- Customer relationship
- Teamwork
- Creative mind
- Ability to work under pressure and meet deadlines
- Good networking skills
(Also read: Top 10 skills of event managers in detail)
I hope the above article was helpful to you to learn some important concepts of different types of corporate events. Try to inculcate this learning into your corporate life.
If you wish to add some
thoughts into this article, then feel free to drop your content into the
comment box :)
Happy learnings…!!!
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